For founders & ops leaders
7 concepts · ~37 minFiguring out AI for your company
Seven steps, in the right order. From deciding whether to start at all, to knowing if your rollout is actually working. No technical background required.
Is AI right for you right now?
ROI
How to honestly assess whether AI will move your business forward — or just create distraction. Most companies should start; most should start smaller.
What to automate first
Workflow Automation
The framework for identifying your highest-value starting point — not the flashiest use case, the one that actually ships.
How to run your first pilot
Evals
What a real AI pilot looks like — how to scope it, how to know if it worked, and how to avoid the trap of pilots that never turn into products.
What goes wrong (and why)
Hallucination
The failure patterns that catch most teams off guard — and how to design your rollout so they don't catch you.
Your most important decision
System Prompt
Why the system prompt is the highest-leverage thing you control — and what happens when teams get it wrong.
Setting it up for your team
Claude Projects
How to configure Claude so your whole team gets consistent, on-brand outputs — not whatever each person happens to type.
Knowing if it's actually working
Evals
How to measure whether your AI rollout is delivering — beyond "the team seems to like it."
Keep exploring
Ready to go deeper?
Browse all operator-focused articles, or explore the full glossary when a specific term comes up.