Claude
Anthropic's AI assistant and API — built with Constitutional AI for safety, known for long context, strong reasoning, and instruction-following. The focus of this knowledge hub.
Articles
Five habits that separate operators who get results from those who don't
Most of the gap between teams getting real value from Claude and teams that are still in pilot mode comes down to a handful of specific practices. Here's what the effective ones do differently.
Using Claude for customer support: what actually works
Customer support is the most common first AI use case for a reason — and the place where the most teams get burned. Here's what a working implementation looks like, and what the common shortcuts miss.
What AI actually looks like in a customer success team
Not a demo, not a prediction. What CS teams are actually using AI for right now — what's working, what isn't, and what nobody tells you before you start.
How marketing teams are actually using Claude
Content is the obvious use case. But the marketing teams getting the most value from AI have figured out something different.
What AI actually looks like for a sales team
Not "AI will write your emails." What sales teams are genuinely using Claude for, what works, and the one thing most reps get wrong.
What AI actually looks like for an operations team
Ops has more to gain from AI than almost any other function — but the use cases look different to what most people expect.
Step-by-step: researching a prospect with Claude before a call
A concrete workflow for turning 30 minutes of pre-call research into 5 minutes — without losing the signal that makes a call go well.
What AI actually looks like for an HR team
HR involves a lot of writing, reviewing, and communicating. Here's where Claude saves real time — and where to be careful.